expert talk | authentic employer branding

28.01.2021
10:00 - 11:30
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๐˜ˆ๐˜ฅ๐˜ท๐˜ข๐˜ฏ๐˜ค๐˜ช๐˜ฏ๐˜จ ๐˜ฑ๐˜ณ๐˜ฐ๐˜ง๐˜ฆ๐˜ด๐˜ด๐˜ช๐˜ฐ๐˜ฏ๐˜ข๐˜ญ ๐˜ถ๐˜ฏ๐˜ฅ๐˜ฆ๐˜ณ๐˜ด๐˜ต๐˜ข๐˜ฏ๐˜ฅ๐˜ช๐˜ฏ๐˜จ ๐˜ฐ๐˜ง ๐˜ฆ๐˜ฎ๐˜ฑ๐˜ญ๐˜ฐ๐˜บ๐˜ฆ๐˜ณ ๐˜ฃ๐˜ณ๐˜ข๐˜ฏ๐˜ฅ๐˜ช๐˜ฏ๐˜จ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ด๐˜ฆ๐˜ณ๐˜ท๐˜ช๐˜ฏ๐˜จ ๐˜ธ๐˜ฐ๐˜ฎ๐˜ฆ๐˜ฏ๐˜ดโ€™ ๐˜ฏ๐˜ฆ๐˜ฆ๐˜ฅ๐˜ด ๐˜ช๐˜ฏ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ธ๐˜ฐ๐˜ณ๐˜ฌ๐˜ฑ๐˜ญ๐˜ข๐˜ค๐˜ฆ.

One thing is clear – organisational well-being in the 21st century is strongly linked to team diversity, and being able to attract top female talents directly contributes to success. Studies show that companies with more diverse workforces and more female leaders in decision-making positions perform better financially and strategically.

Drawing in the next generation of female leaders will require honest and authentic employer branding that reflects female experiences and offers what female leaders want in a business.

๐—ฑ๐—ฒ๐—ฟ ๐—ฏ๐—ฟ๐˜‚๐˜๐—ธ๐—ฎ๐˜€๐˜๐—ฒ๐—ป, ๐˜๐—ต๐—ฒ ๐—ณ๐—ฒ๐—บ๐—ฎ๐—น๐—ฒ ๐—ณ๐—ฎ๐—ฐ๐˜๐—ผ๐—ฟ, ๐—ฎ๐—ป๐—ฑ ๐˜€๐˜‚๐—ฝ๐—ฝ๐—ผ๐—ฟ๐˜๐—ถ๐—ป๐—ด ๐—ฝ๐—ฎ๐—ฟ๐˜๐—ป๐—ฒ๐—ฟ ๐—”๐—ฅ๐—ง๐—จ๐—ฆ ๐—ง๐—ฎ๐˜… ๐—–๐—ผ๐—ป๐˜€๐˜‚๐—น๐˜๐—ถ๐—ป๐—ด ๐—ฎ๐—ฟ๐—ฒ ๐˜๐—ฒ๐—ฎ๐—บ๐—ถ๐—ป๐—ด ๐˜‚๐—ฝ ๐˜๐—ผ ๐—ฑ๐—ถ๐˜€๐—ฐ๐˜‚๐˜€๐˜€ ๐—ต๐—ผ๐˜„ ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€๐—ฒ๐˜€ ๐—ฐ๐—ฎ๐—ป ๐—ถ๐—บ๐—ฝ๐—น๐—ฒ๐—บ๐—ฒ๐—ป๐˜ ๐—ฎ๐˜‚๐˜๐—ต๐—ฒ๐—ป๐˜๐—ถ๐—ฐ ๐—ฒ๐—บ๐—ฝ๐—น๐—ผ๐˜†๐—ฒ๐—ฟ ๐—ฏ๐—ฟ๐—ฎ๐—ป๐—ฑ๐—ถ๐—ป๐—ด ๐˜๐—ผ ๐—ฎ๐˜๐˜๐—ฟ๐—ฎ๐—ฐ๐˜ ๐—ฎ๐—ป๐—ฑ ๐—ฟ๐—ฒ๐˜๐—ฎ๐—ถ๐—ป ๐˜๐—ผ๐—ฝ ๐—ณ๐—ฒ๐—บ๐—ฎ๐—น๐—ฒ ๐˜๐—ฎ๐—น๐—ฒ๐—ป๐˜. By gaining a deeper understanding of women’s professional experiences, we are looking to explore the development & representation of workplace culture to prospective employees.

๐™๐™๐™ž๐™จ ๐™š๐™ญ๐™ฅ๐™š๐™ง๐™ฉ ๐™ฉ๐™–๐™ก๐™  ๐™ž๐™จ ๐™–๐™ฃ ๐™ž๐™ฃ๐™ซ๐™ž๐™ฉ๐™š-๐™ค๐™ฃ๐™ก๐™ฎ ๐™š๐™ซ๐™š๐™ฃ๐™ฉ. ๐™๐™š๐™–๐™˜๐™ ๐™ค๐™ช๐™ฉ ๐™ž๐™› ๐™ฎ๐™ค๐™ช ๐™ฉ๐™๐™ž๐™ฃ๐™  ๐™ฎ๐™ค๐™ช ๐™จ๐™๐™ค๐™ช๐™ก๐™™ ๐™—๐™š ๐™ฅ๐™–๐™ง๐™ฉ & ๐™ก๐™š๐™–๐™ง๐™ฃ ๐™ข๐™ค๐™ง๐™š ๐™–๐™—๐™ค๐™ช๐™ฉ ๐™ž๐™ฉ ๐™–๐™ฉ https://bit.ly/tff_experttalk2_join.

๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐—ฑ๐—ฒ๐—ฟ ๐—ฏ๐—ฟ๐˜‚๐˜๐—ธ๐—ฎ๐˜€๐˜๐—ฒ๐—ป.
der brutkasten is Austria’s multimedia platform for startups, focusing on both the ventures, as well as the context in which they move, dealing with the topic of entrepreneurship, digital economy, technology and the socio-political factors that come into play. Find out more at https://www.derbrutkasten.com/.

๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐—”๐—ฅ๐—ง๐—จ๐—ฆ.
With more than 70 years of experience and an advanced company structure, ARTUS successfully advises and supports both small- or medium-sized businesses, as well as large, national or international family businesses and corporations fully and precisely. Find out more at https://www.artus.at/.

๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐˜๐—ต๐—ฒ ๐—ณ๐—ฒ๐—บ๐—ฎ๐—น๐—ฒ ๐—ณ๐—ฎ๐—ฐ๐˜๐—ผ๐—ฟ.
The female factor is a curated global community advancing careers and creating business opportunities for a new era of female leaders by boosting confidence, competence & connections.

๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐˜๐—ต๐—ฒ ๐—ถ๐—ป๐—ป๐—ฒ๐—ฟ ๐—ฐ๐—ถ๐—ฟ๐—ฐ๐—น๐—ฒ.
The inner circle is the members-only community by the female factor. Members get access to a tailor-made opportunity journey including mentoring sessions, hands-on career knowledge, accountability partners, confidence trainings and a great network of peers. Find out more at www.femalefactor.global/membership.

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